The Electrical Alliance adds recognized marketing and business development expert Michael Mock as vice president of industry development.
As vice president, Mock is responsible for generating commercial/institutional contracting opportunities for electrical contractors. He will form building industry organization and individual buyer relationships of all types of electrical services, educate the construction industry on the advantages of utilizing Electrical Alliance contractors, and create contracting opportunities with specific potential clients.
Mock’s commercial building, real estate, and construction industry expertise is backed by his more than 20 years experience, most recently serving as a strategic consultant for Maryland-based Performance Rx. Previously, Mock held the roles of vice president of business development at Morgan-Keller Construction, and Lehigh Portland Cement Company’s Mid-Atlantic vice president and sales manager.
At Morgan-Keller, he directed sales staff and oversaw client relationship management, target marketing, advertising and public relations. At Lehigh, Mock managed sales distribution and operations on the East Coast for six years. In his early career, he worked as a carpenter.
“Michael’s extensive and direct experience is an all-around benefit to our organization,” said Andrew Porter, executive director of Washington, D.C. Chapter of NECA. “His appreciation of labor-management relations, wealth of construction knowledge, and client relationship expertise is an invaluable gain to the Electrical Alliance and our contractors.”
The Electrical Alliance is a cooperative effort between electrical contractors of the Washington, D.C. Chapter of the National Electrical Contractors Association (NECA) and the skilled craftsmen of the International Brotherhood of Electrical Workers (IBEW) Local 26. It provides high quality services to customers and sets the standard for efficiency and productivity within the electrical industry.